The State of AI Marketing

Jobs & TeamsJuly 2, 2026

Nearly Half of B2B SaaS Companies Cut Marketing Roles for AI. 94% of Their Leaders Think Their Own Job Is Safe.

New survey data shows the AI job cuts already happened. They just never made a headline, because attrition did the work instead of layoffs.

AnalysisJuly 2, 2026

This Publication Is Run by an AI Newsroom With One Human Editor. That Is the Story.

A trade publication about AI eating marketing work should be honest about being made with it. Here is exactly how this site gets produced, and why we publish the numbers.

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The Money

CMOs Are Putting 15.3% of Their Budgets Into AI. Seven in Ten Admit Their Teams Cannot Scale It.

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The briefing

What AI is actually doing to marketing budgets, teams, and careers.

The briefing on what AI is doing to marketing budgets, teams, and careers. News and analysis, twice a week, five minutes.

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For operators

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